Sunday, September 19, 2010

Saturday, September 11, 2010

Animation tells story

What is creative multimedia? Let us separate both of the words and take a look. First and foremost, the word of ‘creative’ is a mental process involving the discovery of new ideas or concepts and multimedia is a combination of several media types in a single digital object or collection. There are many types of creative multimedia. Animation is one of the common type of Creative Multimedia. Basically, animation is the combination of visual and sound effects. When images of different position or movement are arranged together, we can tell story by using those images. But it is bored to look at lots of images and sometime we cannot understand the message that the author wants to deliver to us. With the alignment and movement of a certain group of images, we are able to create illusion of movement. When the illusion is added with sound effect and background music, it becomes more realistic and dramatic. By using this way, it is easier for public to understand the story.

Visual can be formed through motion capture like drawing or photography. With the modern technology, people can even capture what we see around us into video directly. Although using video camera to capture images around us is the easiest and fastest way to record scenes, video camera cannot record things which do not appear in front of us, what I mean is our mind, our imagination. Humans are born with imagination and creativity, it is a treasure from the God, so why don’t we make full use of our mind? With various type of storytelling through visual and background music like piano as well as violin, people will be attracted. In order to make our storytelling more interesting, appropriate sound effects like fire burning sound, water flowing sound, wind blowing sound and animals sound can touched audience heart effectively.

Nowadays, animation has been developed well. Apart from powerful human beings like Spiderman, Fantastic 4 and the incredible Hulk, machines that owns super power are always playing important roles in animation, examples like i-robot and Transformer. Not even those characters are always involved in animation, monsters and beast can be the main character too. The classic examples are the Beauty and the Beast, Spirited Away and Avatar. All these characters are created by human imagination.

When we talk about animation, it consist of lots of knowledge. A successful animation is formed by proper plot, characters and great script. Script is the bones of animation. Just like a building, without strong bones inside, it may collapse in no time. For animation, a good story already brings fifty percent of the succeed. Then, with the animation theories and techniques applied in every parts, animation becomes complete. We are familiar with the animation that heroes are the main character in the story. Usually the Heroes’ journey are similar. The story lines are made of twelve Hero’s journey Principle. All these knowledge comes from studies and research.

Different position have the different work because the area and apartment in animation is large. Script writers write legend, comedy, fiction, folklore and historical story. Director has to make sure the progress is smooth. He has to control everything like timing and places. The characteristics of the characters in animation have to be expressed well in the story. Sometimes, characters have to be simplified and stylized in order to show their expression and emotions. Animations that produced by Walt Disney like Lion King, Tarzan and Mickey Mouse show the creativity and imagination of us.

Different techniques like rotoscoping, photorealism and cinematography are applied by animators to deliver different messages. Animation is used as a way to tell the public to love life, protect wild animal, anti pollution and anti war. In traditional ways, animators produce animation through tweening, morphing, anion skinning, interpolated, frame by frame and flipbook. With development of new technologies, there are softwares like After effect , Maya and Flash. Animators use these softwares to manage and edit the movement, timing, lightning, angle, and modeling.

By making full use of animation as a kind of creative multimedia, animations like clay animation, object animation, model animation, cutout animation, graphic animation, go motion, pixilation, silhouette and puppet animation are created.

Last but not least, animation plays an important role of media that greatly affect the world. Unfortunately, nothing is perfect in this world. People often use the reliable media to convey messages for their own benefits. Animation is also one of the media people may be using. People believe that animation can be greatly potential for human life in the future. It is a leap towards the future from pencil drawing frame by frame on paper to tell story. In nutshell, animation is a useful media that delivered the messages to people among the society and it give a great impact to the society and the people.


Prepared by,

Lau Chong Siong

Chew Kok Yong

Tan Pei Lyn

Lee Xin Kuo

Thursday, August 5, 2010

Lesson 5 Juxtaposition

Juxtaposition


Love is like chili
The less you eat,the less u feel.
The more u eat,the fast make you hot til die.
Love is HOT



Pain is like ice-cream
The more ice-cream melt,like the more blood lost out
The long ice-cream melt,the more pain you gain
Pain is suffering



Women is like gold fish
More good you treat her,more good the respone
More bad u treat her,the more bad face will giving you
Women like a two face person



The quoto i want to share is
"A hunch is creativity trying to tell you something." By Frank Capra

Lesson 4 Juxtaposition

Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

OR


The arrangement of two or more ideas, characters, actions, settings, phrases, or words side-by-side or in similar narrative moments for the purpose of comparison, contrast, rhetorical effect, suspense, or character development.

In this lesson,i learn that what is juxtaposition .In juxtaposition literary,synonymous with contrast, two object or text what oppose one another. In random juztaposition, two random object moving in parallel, a technique intended to stimulate creativity. It help designer to do a better design for produce a better outcome.


In this lesson,i want to share a creativity quote

"The creative impulses of man are always at war with the possessive impulses." By Van Wyck Brooks

Lesson 3 Convergent and Divergent Thinking, Logical Mindmap, Stereoptypes

Divergent Thinking
involves brainstorming, playing with the problem, looking for alternatives.
is a thought process or method used to generate creative ideas by exploring many possible solutions. It is often used in conjunction with convergent thinking, which follows a particular set of logical steps to arrive at one "correct" solution. Divergent thinking typically occurs in a spontaneous, free-flowing manner, such that many ideas are generated in a random, unorganized fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn. Following divergent thinking, ideas and information are organized and structured using convergent thinking. Convergent Thinking

thinking takes all the information and possibilities you have come up with and turns it into a solution.

is a term coined by Joy Paul Guilford as the opposite of divergent thinking. It generally means the ability to give the correct answer to standard questions that do not require significant creativity, for instance in most tasks in school and on standardized multiple-choice tests for intelligence.

Most people are good at either divergent thinking or at convergent thinking, but usually not at both.


Mind Mapping

Mind mapping, introduced by Tony Buzan is a great tool for idea generation and brainstorming. It enhance both sides of the human brain and widely used in taking notes, research or generating new ideas. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer


Stereoptypes

A stereotype is a commonly held public belief about specific social groups or types of individuals. The concepts of "stereotype" and "prejudice" are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. Generally speaking, stereotypes are not based on objective truth but rather subjective and sometimes unverifiable content-matter.


In this lesson,i learn that when we start to design something,we need do a mindmaping for develop our design.This in importance for a designer to create a better outcome.



This lesson,i want to share a quote

"There are two ways of being creative. One can sing and dance. Or one can create an environment in which singers and dancers flourish." By Warren G.Bennis